AI Advertising

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    Harness the rapidly evolving world of AI Advertising, where we uilise innovative digital marketing solutions to meet your business needs. Our comprehensive experience in AI advertsing includes on-brand image generation, strategic planning to quality control, ensuring that your brand stands out in a competitive landscape

    AI Marketing

    AI marketing and conventional agency best practices are no longer separate disciplines, they are complementary forces that elevate each other. Artificial intelligence brings unmatched precision, speed, and data-driven insight to campaign creation and optimisation opportunities.

    AI identifies patterns invisible to the human eye, better predicts consumer behavior, and frees more of our time to focus on the strategy and creativity for your business growth.

    Using AI tools we craft hyper-personalised campaigns, allocate budgets intelligently, and continuously refine performance in real time, ensuring your marketing budget delivers a measurable impact.

    All of the major marketing platforms have AI elements seamlessly integrated into Google, META, TikTok, LinkedIn and YouTube ads. So your marketing campaigns will significantly benefit from our vast strategic best practices, as well as the cutting edge technology of AI machine learning.

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    Our Step-By-Step Approach

    01
    Competitor Research

    We enjoy learning about your business and it’s intricacies.  Taking the time to also review and learn about your competitors is key to your business’s success online. We will research and identify your closest competitors as well as the industry leading brands that influence your target market, as this can be a fundamental basis and strategy when building your brand and carving out your specific niche.

    02
    Interest & Behavioural Targeting

    This is the fundamental strategy for maximising your marketing spend. We move beyond basic demographics to precisely pinpoint individuals based on their specific interests and purchase intent. We identify prospects who are in the discovery, evaluation, and decision-making stages. By knowing where and how to reach your ideal audiences with tailored messaging, we ensure your outreach is always relevant, leading to significantly higher conversion rates.

    03
    Keyword Research

    This is the non-negotiable foundation of our PPC marketing strategy, prior to launching any  campaigns, because it directly ensures the ads reach the right audience and maximises our client's return on advertising spend (ROAS). It helps by identifying the specific words and phrases (including long-tail keywords) that potential customers are actually typing when they are ready to purchase or engage with your service, giving critical insight into their search intent.

    04
    Campaign Creation & Optimisation

    Once the approach and marketing strategy has been formalised, we will build the advertising campaigns across the agreed, most relevant channels, be it Facebook, Instagram, LinkedIn Ads, or a combination of multiple channels. We firmly believe that the optimisation of all marketing campaigns should be data-led and based on the results that we’re receiving and the targets that we’ve agreed upon, which could include your ROAS objectives. 

    05
    Ongoing Best Pratice Consultancy

    Every step of the way it’s important that we set benchmarks and goals that can be assessed daily, weekly, monthly & quarterly. In fact as each project is unique it really will depend on your agreed business objectives as to the reporting frequency that you require Performance Reports. Metrics such as reach, impressions, visitors to the website, transactions, sales revenue and lead conversions need to be compiled and clearly presented in a way that enables and educates the reader.

    06
    Performance Monitoring

    Best practise is sometimes overused by marketers, but there’s definitely something to be said for following and adhering to the principle rules of the channels that we’re marketing your business on. We all want the best results, so making sure that we’re putting the best foot forward is very important. Metrics such as Quality Score, Reach, Relevance will hugely influence the performance of a campaign. We will work through the detail.

    07
    Conversion Rate Optimisation

    With over a decade of online marketing experience, it’s of no surprise that we’re able to review your website’s, look, feel and functionality, to provide strategic tweaks that will assist with the flow, navigation and the all important sales. We have a list of checks that we perform which could include A/B testing of pages, checkout initiation testing, contact form testing as well as reviewing the general layout of your website pages.

    08
    Budget Management

    Working within budget is compulsory and something we take very seriously, our mantra remains we treat all client budgets as our own, this way it keeps us focused on making every pound count. We also understand the importance of re-allocating budget to best performing campaigns or products and allocating budgets across the best marketing channels accordingly, based on the performance results. A good return on advertising spend is fundamental to your business growth.

    09
    Full Analytics Insight

    We simply love detail. We read and interpret marketing dashboards for the relevant channels that we market through. It’s all about the metrics that matter and we never shy away from the numbers, pivot tables or charts. An important insights tool that we use is Google Analytics. Here we can gain visibility of  how all visitors are engaging with your website, where they are, who they are, what they like/dislike and what they purchase.  More data, more insights, there’s so much information available if you know where to look.

    Frequently Asked Questions

    As a specialist agency, we bring dedicated expertise and a focus you won't find with an in-house team trying to juggle multiple marketing roles. Managing a high-performing PPC account requires constant monitoring and adjustment would be a significant drain on a marketing manager or business owner's time.

    We don't have an upfront fee for PPC management primarily because we operate on a client-centric, value-based approach and need to fully understand the strategic scope before committing to a price. The true cost of effective PPC management is entirely dependent on the complexity and ambition of your project. We cannot accurately quote a fee without a thorough discovery phase.

    We use a data-led approach, requiring an initial 3-month agreement to establish a solid foundation. This period allows time for in-depth research, strategy development, and the launch of initial campaigns, ensuring the project has the necessary runway to generate meaningful, data-driven results. Following this startup phase, the agreement transitions to a 30-day rolling contract, guaranteeing that we remain motivated to deliver consistent, high-quality performance month-to-month