Leave everything to us and we will set-up and configure all that is required for your ecommerce store. If you already have an ecommerce store up and running we will review your existing set-up and follow our years of best practice guidelines to optimise your products for optimal performance and sales.
For successful ecommerce, one of the first steps after your website has been developed, is to create a product feed. We will roll up our sleeves and work through the detail
We will get your products onto Google Shopping, creating and developing the best campaigns to nurture sales growth using our best practice techniques
Using your product images and branded creative banners we can re-target visitors to your website, turning them into buying customers
For an ecommerce website, direct sales are far more visible, therefore our strategies need to be robust, effective and based on solid sales insights to improve your ROAS
Google Shopping (Product Listing ads) is one of the most powerful channels for ecommerce retailers. Deploying a Google Shopping campaign gives you the opportunity to display your products directly on the search results page in a compelling, succinct way: image, price and promotion.
Google Shopping requires a well thought out feed or product catalogue, made to Google’s specifications, a properly set up and managed Google Merchant Centre account, and a well deployed and managed set of Shopping Campaigns within Google Ads.
Maple Forest will help you get the most out of your Shopping Campaign deployment by consulting on and managing all three aspects – from development through deployment and management. We’re Google Shopping experts.
A Product Feed (Google) and a Product Catalog (Facebook / Instagram) are actually very similar in regards to the mandatory fields that need to be configured. The real idea here is to scrape all products from within your website database, and to present them in an orderly fashion, which is acceptable by the marketing channels that you intend to use, and that is relevant and clear for your target market who are looking for your products online.
Using the Facebook Pixel, we can show your target audience the product most suited to them and the product most likely to convert into a purchase.
Like Google Ads, your product feed can be uploaded to Facebook, where your product range will be shown, or selected products of your choosing, by using a product set.
Visitors may not purchase right away, and sometimes need to be reminded of the product they have viewed. Showing them the product again will entice them to purchase.
Create a new target audience based on your current customers, and their potential lifetime value. Facebook can find new audiences who can turn out to be your most loyal customers.
Facebook & Instagram uses an ad format that effectively showcases multiple products in one advertisement called “Carousel”. This ad format achieves great CTR and is able to dynamically show all your products from your product catalog. The same ad format can be translated to Instagram where a flick of the screen will show the next product.
Using the Facebook Pixel we can remarket products your audience have previously viewed on your website. This method has produced amazing ROI for our clients, and is a great way to optimise a campaign based on if a visitor has ‘added to cart’ or ‘initiated checkout’ but not completed a purchase.
We can use Facebook’s advanced targeting to pinpoint your most profitable demographics and locations. Different demographics and areas tend to react differently to advertisements, products and pricing, so we tailor our adverts strategically to increase the likelihood of a purchase.