Reach your target customers via their social media activities. We will create, manage and scale your social media accounts to achieve your business objectives.
We Define a Social Media Strategy For Your Business Growth
We would love to to discuss the best-fit Social Media Advertising platforms for your business, what’s likely to have scale, and how quickly we’d expect to achieve your growth objectives. Our modular packages allow you to choose a platform at a time, if that’s what you want “step by step”.
Facebook Advertising
We utilise Facebook’s powerful pixel to leverage data from existing customer & website visitors to reach them again or find new customers based on your existing customers’ data.
Reach the customers you want with Facebook’s super targeted interests and demographic options. With targeting being so precise, each audience receives ads related to what they’re really interested in without actively seeking it.
We will use Facebook to optimise each campaign for the needs of the company, if you want more traffic to the site or more sales we’ll find and create the optimal campaign to run with to help reach your goals.
Facebook Pixel
We can help install the Facebook pixel on your website. It helps you track conversions from Facebook ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to previous visitors. This is a must-have for anyone who is planning on advertising on Facebook.
Custom Audiences
We’ll help build custom audiences that utilise the Facebook pixel to create a pool of users you can target your ads to. This can range from anyone that engages with you via the Facebook platform to users on your own website. This is a necessity for remarketing your ads and can produce the best results compared to cold traffic.
Lookalike Audiences
Using the data collected from your Pixel we can effectively create multiple “Lookalike Audiences” to reach people who are similar to the users who have already been on your site.
Dynamic Ads
If you’re an e-commerce store we can upload your product feed straight to Facebook and showcase your products dynamically to a pre-defined audience. Your audience will see the product most suited to them; increasing the likelihood of a purchase. More info…
Tiktok Advertising
Tiktok is by far the biggest trending and growth social media app where people of all ages find themselves creating, watching and sharing thousands of 15-second video shots via mobile devices or webcams.
At the last count Tiktok had over 1.1 billion users over 160 countries, and the app has been downloaded over 220 million times in the United States alone.
Entertaining Content
Tiktok is known for its entertaining content, and this is something that businesses can leverage and need to be aware of when creating TikTok specific content.
Huge Celebrity Endorsement
Huge celebrity endorsement is also a factor of Tiktok’s growing success with Tiktok paying several celebrities who promote the app to local audiences. Celebrities commonly take on new “challenges” and kickstar new viral trends.
Driving Social Engagement
Video’s with catchy music are commonplay on this platform and help your brand, company and message to standout. There are also loads of video overlays and effects which you can easly apply as filters to make your content somewhat unique.
Tiktok Benefits & Audiences
The real benefits from a marketing perspective is Tiktok’s abilty to micro target a vast and rapidly growing audiences of consumers, by their;
> Demographics, Geolocations, Interests and Behaviours.
Razor sharp targeting at it best across this fast moving platform!.
Instagram Advertising
Instagram is one of the fast-growing social media platforms with 800 million monthly active users, it’s fast becoming the go-to advertising space; especially for 18-30 year olds.
Using Instagram is perfect for visual brands that really need to showcase their products and services. We’ll create natural looking adverts that will make the user feel like they’ve already followed your brand. Subtle advertising meets striking visuals.
With mobile being fundamental for shopping and engagement, it’s paramount for businesses to start promoting and building a presence with mobile phone users and Instagram is a great way to enable this.
Instagram Stories
Places, where you can put your Instagram Ads, are expanding every day. You can now advertise through Instagram’s Snapchat killer Instagram Stories.
Facebook Integration
Manage your Instagram Ads & Facebook Ads all in one platform via Facebook’s Business Manager. Save time and effort by advertising through both platforms. It’s as simple as clicking a button!
Visual First Formatting
“A picture is worth a thousand words”. Showcase your amazing visual through Instagram’s image optimised platform.
Instagram Shopping
You can now tag your images and send your followers to shoppable products pages.
Linkedin Advertising
LinkedIn is the world’s biggest audience of business professionals. By promoting your company on LinkedIn, we can help you build your brand, raise awareness and generate quality leads. This is an excellent option for B2B lead generation.
We will accurately target your specific clients by job title, company, industry, seniority and more, using the most relevant and engaging adverts.
Reach Decision Makers
Reach upper management personnel and convert them into paying customers. Choose from a wide pool of executives and CEO who use Linkedin frequently.
Straight to Inbox Ads
Send personalised messages directly to your target audience’s inbox with Linkedin’s “Sponsored InMail” ad format.
Business Focused Network
Linkedin is business focused meaning the intent for people to connect with new people and new companies are ever present. As opposed to other social media platforms Linkedin is all business making it the perfect B2B solution.
X Advertising (Formerly Twitter)
X (formerly Twitter) is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on X, they’re open to interacting with new businesses and new people.
We will pinpoint your target audience by the hashtags they use, keywords they tweet, the people they follow to accurately show relevant and converting ads.
Tailored Audiences
This is X’s version on custom audiences. You can remarket and send qualified ads to users who have been on your site and users who follow you.
Free Impressions
You can get thousands of free impressions as you only pay for the metrics you want. When you optimise for clicks to the website you only pay for the clicks, not the impressions.
Twitter Universal Website Tag
Similar to the Facebook Pixel, you can accurately track and optimise your ads through X’s own universal website tag.
YouTube Advertising
As the UK’s second largest search engine, boasting four billion video views worldwide each day, YouTube provides an effective, low-cost advertising platform for showcasing your brand videos to a large audience. To ensure your ads reach the relevant user, we can target users with a combination of options including: behaviour, interests, previous engagement, placement and keywords
Save Your Marketing Budget
Get clicks to your site for as little as £0.10p. Save tonnes of money by optimising your video content into converting advertisements.
Better Engagment
Video ads allow you to interact with potential customers in an authentic and more meaningful way. By using a creative video content to connect with people you can motivate them to choose your company.
Snapchat Advertising
Primarily used for awareness; Snapchat boasts a more modest but engaged user base. If your brand is targeting the 24 and under age group, Snapchat should definitely be part of your strategy. We also have experience in creating beautifully designed Snapchat filters.
Snapchat could be the next Facebook in a few years and we don’t want your brand to be left behind!
Highly Engaged Users
Snapchat is a very social and engaging platform with a focus on customisation and more instant access to friends and news. Your brand will benefit from users who are willing to try new things and hear from new businesses.
Filters, Lenses & Full Screen Ads
Captivate your audience with full-screen Snap Ads or own a place or event with location-based Snapchat Filters.
Low Competition
Not many businesses advertise on Snapchat and your brand could stand out from the pack. With rising costs from other digital platforms, Snapchat is making their costs cheaper to incentive more companies to advertise.
We’d love to hear from you to discuss your digital marketing objectives.
Complete our quick contact form or call us on +44 207 993 8886.